ByStorm Beauty Dashboard

Revenue

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Paid Orders

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AOV

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Average order value

TikTok Followers

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IG Avg Likes

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Search Clicks

420

8.4% CTR (above avg)

Instagram Engagement

TikTok Views

Search Clicks (Daily)

Revenue by Channel

Likes per Post

Comments per Post

Views per Video

Engagement Breakdown

Daily Clicks + Impressions

Device Split

Page	Clicks	Impr	CTR	Pos	Share

Search Queries

Query	Clicks	Impr	CTR	Pos

Keyword Opportunities

Ranking but getting 0 clicks. Fix these for quick wins.

Query	Impr	Pos	Priority

Revenue

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Paid Orders

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DTC + NDIS + Wholesale

AOV

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Average order value

NDIS Revenue

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Gifted/PR

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Orders shipped (no revenue)

Pending

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Awaiting payment

Inventory (live from Shopify)

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Revenue by Channel

Monthly Revenue

Products Ordered

Notable Orders

#1208 - University Bulk Order - 14x Better Together Packs, $1,173 total. Explore education/OT program channel for repeat orders.

#1189 - Wirecutter Samples - Sent for review consideration. Follow up for review status.

#1212, #1219 - Wholesale (Bright Sky) - Active wholesale relationship. Maintain and grow.

Recent Orders

Order	Date	Customer	Total	Country	Type
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Conversion rate note: True conversion rate requires Shopify Analytics session data which is not available via API. To see your conversion rate, check Shopify Admin > Analytics > Reports.

Geographic: 6 paid international orders across US (3), France (1), UK (1), and other. International demand is growing.

Total Lists

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Segmented audiences

Live Flows

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Automated sequences

Campaigns Sent

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Lifetime email campaigns

Last Campaign

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Live Flows

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Recent Email Campaigns

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Segmented Lists

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Tip: To see subscriber counts per list, open Klaviyo > Audience > Lists & Segments. Member counts are not pulled here.

Cash Balance

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Xero bank balance

Invoices Owed

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Outstanding receivables

Working Capital

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Cash + receivables - payables

Income Breakdown

Source	Revenue

Shopify Sales vs Wholesale (Xero)

Source: Xero — BYSTORM BEAUTY. Figures in AUD. Open in Xero